andrewbrogowicz@plannedinnovationinstitute.com

Dr. Andrew A. Brogowicz has been involved in PLANNED INNOVATION® activities for over 20 years. He assisted Drs. Frank Bacon and E. Jerome McCarthy with the development of the Product-Market Analysis (PMA) component and has conducted numerous PMA training seminars and coaching sessions in both the U.S. and Europe. He has also participated in several Diagnostic Business Reviews.

Dr. Brogowicz is a professor emeritus of marketing at Western Michigan University, where he taught graduate-level courses in new product development and marketing management and served as chairman of the department of marketing and director of undergraduate business programs. Before joining Western’s faculty, he was employed as an assistant professor of marketing at the University of Illinois at Chicago and as an analyst in the Ford Tractor Operations Equipment Marketing Planning and Analysis Department. He currently serves on the board of advisors for Bioscience Marketing Partners and has provided consulting services for Atmosphere Processing, Inc., Consumers Energy, the Defense Logistics Information Service, Dow Chemical, Dow Corning, Steelcase, and a number of banking and not-for-profit organizations.

Dr. Brogowicz has co-edited five editions of Readings and Cases in Basic Marketing and assisted Dr. E. Jerome McCarthy in writing several editions of Basic Marketing and the 1st and 2nd editions of Essentials of Marketing. He has published numerous journal articles and served on the Abstracts Editorial Board of The Journal of Product Innovation Management. Dr. Brogowicz is a past president of the West Michigan Chapter of the American Marketing Association, a charter member of the Product Development and Management Association, and a member of the Adcraft Club of Detroit. He received his BSBA and MBA degrees from Wayne State University and his PhD in Business Administration from Michigan State University. He and his wife reside in Portage, Michigan, near Kalamazoo.